Hi.
I am Pinoy SEO.
Award-Winning Filipino Freelance SEO specialist and consultant with Free and Paid SEO Training Courses in the Philippines.
I work with clients anywhere in the world but most of my clients are in Australia, UK, US, and Canada. My niche is diverse from e-commerce clothing stores, to surveying equipment, plumbers, dentists, and drone specialists.
Tools I Use:
I have been an SEO freelancer and consultant since 2010 helping more than 250 websites get ranked.
About Me
I am a graduate of a 4-year Bachelor of Science in Information Technology course at one of the major universities in the Philippines.
I used to be a technical support representative in one of the call centers in Cebu. In 2010, I tried my hands on an online job and landed in the field of search engine optimization. I got fascinated and tried my best to learn the most out of it. Since then, I never looked back and pursued this career.
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Years of SEO Experience
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Websites Ranked
Over the years, I have not only unlocked the secrets behind SEO success but also developed strategies that consistently delivered results. My websites outperformed competitors, and demand grew for insights, leading to the inception of bespoke, cutting-edge SEO training courses in the Philippines.
Advantages of Pinoy SEO Training in the Philippines:
Hands-on Learning: I believe in the power of practical, hands-on learning. My courses are built around real-world case studies and live projects, ensuring participants can apply their new knowledge directly.
Up-to-Date Techniques: The digital world evolves daily, and so do my courses. I stay on the pulse of every search engine algorithm update and SEO trend, refining my courses to ensure you’re always ahead of the game.
Personalized Assistance: Recognizing that each individual and business has unique needs, I offer personalized mentorship alongside my courses. I’m here to guide you, answer your questions, and provide tailored advice to ensure your SEO strategy is a success.
Networking Opportunities: Joining any of my SEO training courses means becoming part of a community. You’ll have the opportunity to network with other like-minded individuals, share insights, and collaborate on potential projects.
PinoySEO SEO Process
SEO is a broad topic that touches anything that affects the performance of a website inside a search engine.
The following is the general SEO process cycle I do for wesbites.
1st
Website Audit
This is the part where I get to know your website and its current state. I determine the issues and suggest recommendations on how to solve them.
2nd
Keyword Research
This is the part where I determine the right target keywords for your website and forecast how many visitors we can have if we are able to rank top in the search engines for them.
3rd
Competitive Analysis
This is the part where I check who are your competitors and what they are doing in terms of SEO and where we can get leverage and compete with them.
4th
Onpage SEO
This is the part where I do SEO on your website. This touches metadata, content, images, video, optimization.
5th
Offpage SEO
This is the part where I strengthen your website authority through backlinks and mentions from important and related websites.
6th
Reporting and Data Analysis
This is the part where we can all make sense of what we are doing and analyze progress based on real quantitative data generated by tools like Google Analytics, Google Search Console, SEMRush, among others.
After analyzing and we see there are more things we can do, we can go back to step 1 and do the cycle again to keep improving the rankings.
Featured Free SEO Courses
What People Say About My Trainings
Ayos kaayo videos nimo boss. More uploads, more power!
eKo
Informative kaayo sir! Thank you sir!
Sa uban ani naa nani bayad, premium course nani..
Rodmark
Salamat kaayu sir ani imong free tutorial. Godbless you more Sir...
Inday
Thank you sa free course boss
Niza Meliston
Salamat sir. unta dili ka mag sawa mag upload ug mga tutorials unsaon pag work aning SEO. dako kaayung tabang ❤️
Crislao
sulit na tutorial boss. simple and direct to the point.
JCD Gaming
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PinoySEO.ph Courses Stats
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Free and Paid Courses Available
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Enrolled Students
(as of February 2025)
All paid bootcamps of PinoySEO are now found at www.sova.ph
SEO News and Blog
Read the latest SEO news and events here.
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February 13, 2025Some of our client websites are now appearing in ChatGPT search results, which is a significant milestone.This is exactly the kind of traffic we want to target—our websites being featured in ChatGPT’s responses means that AI considers them credible and valuable resources. This can drive organic traffic from users who rely on AI tools for information instead of traditional search engines.For example, one of our SEO clients has already started receiving traffic from ChatGPT and even from Perplexity.ai in the past 30 days. While the numbers may still be small, this trend indicates the growing influence of AI-driven search. See belowAs SEO professionals, we should not only focus on optimizing for Google but also adapt our strategies for AI search engines. This includes creating high-quality, authoritative content, structuring data properly, and ensuring our websites are AI-friendly. By doing so, we can stay ahead of the competition and capture traffic from emerging search technologies. [...] Read more...
February 8, 2025I’ve recently noticed that some reviews have disappeared from the Google Business Profiles (GBPs) of our SEO clients within the last 24 hours. This issue isn’t isolated, as I’ve observed it affecting multiple properties across different accounts.After checking various SEO forums and communities, it seems that many other professionals are reporting the same problem, indicating that this could be a widespread issue.While it’s still too early to determine the exact cause—whether it’s a system glitch, an algorithm update, or part of Google’s routine review filtering process—we are closely monitoring the situation to identify any patterns or updates.Have you experienced something similar on your end? I’d appreciate any insights you might have. [...] Read more...
February 3, 2025If your website’s HTTP version does not automatically redirect to HTTPS, it can cause serious SEO and security issues.1. SEO IssuesDuplicate Pages – Search engines might index both HTTP and HTTPS versions, leading to duplicate content problems. Ranking Impact – Google considers HTTPS a ranking factor, meaning sites with proper HTTPS implementation may rank higher. Crawl Budget Wastage – If both versions exist, search engines may waste resources crawling duplicate pages instead of focusing on important content.2. Security RisksUser Trust Issues – Modern browsers label HTTP sites as “Not Secure”, which can reduce visitor confidence. Data Vulnerability – Without HTTPS, sensitive user data (like passwords and payment details) can be intercepted by hackers.How to Check If Your HTTP URL Redirects to HTTPSTo verify if your HTTP version is properly redirecting to HTTPS, use this free online tool:🔗 HTTP Status Code CheckerIf both HTTP and HTTPS versions return a 200 status code, it means both versions are accessible to search engines, which can create duplicate content issues.Example of Improper RedirectionWe recently worked on an SEO client’s website where the HTTP version was not properly redirected to HTTPS. See the screenshot below.Example of Proper HTTP to HTTPS RedirectionFor reference, here’s a screenshot of the correct HTTP to HTTPS redirect setup for PinoySEO.ph—showing a 301 redirect in place.A 301 redirect ensures that all traffic from HTTP is permanently redirected to HTTPS, preventing duplicate content issues and improving security.WordPress Plugins for HTTP to HTTPS RedirectionIf your website is built on WordPress, you can use one of these plugins to automatically redirect HTTP to HTTPS:1️⃣ Really Simple SSL – https://wordpress.org/plugins/really-simple-ssl/2️⃣ WP Force SSL – https://wordpress.org/plugins/wp-force-ssl/3️⃣ Easy HTTPS Redirection – https://wordpress.org/plugins/https-redirection/These plugins handle HTTPS redirection without requiring manual server or .htaccess modifications.Why HTTP to HTTPS Redirection MattersFixing the HTTP to HTTPS redirect is a crucial part of technical SEO. Ideally, this should already be handled at the web design stage to prevent SEO and security issues in the future. [...] Read more...
January 22, 2025As SEOs, we should not limit ourselves to Google when optimizing our websites. It’s important to remember that there are other search engines that can also drive organic traffic to our sites. Platforms like Bing, DuckDuckGo, and Yahoo are great examples of alternative search engines where we can attract additional traffic.For instance, we are managing a blog that targets worldwide traffic. Over the last 30 days, we’ve seen remarkable results from various sources. Below is a screenshot showing the traffic we’ve acquired during this period. As you can see below, we have traffic from several search engines like Google, Bing, Yahoo and also traffic coming from different countries like UK, Philippines, and Canada.This level of traffic is highly valuable for a site. The optimization techniques we apply to other search engines are based on the same principles we use for Google. Therefore, it’s crucial not to overlook these platforms, as they can significantly contribute to the growth and success of our websites.Common SEO Strategies to Optimize Across Multiple Search Engines:Keyword Research and Optimization: Identify relevant keywords and integrate them naturally into your content, meta descriptions, and headings. High-Quality Content Creation: Produce valuable, engaging, and unique content tailored to your audience’s needs. On-Page SEO: Optimize title tags, meta descriptions, headers, and image alt text for better search engine readability. Mobile Optimization: Ensure your website is mobile-friendly and responsive across all devices. Site Speed Optimization: Improve page loading times by compressing images, enabling caching, and using a fast hosting provider. Backlink Building: Acquire high-quality backlinks from reputable and relevant websites to improve domain authority. Local SEO: Optimize for local searches by claiming your business listings and including location-specific keywords. Technical SEO: Fix crawl errors, improve site structure, and ensure your site is indexable by search engines. Social Media Integration: Promote your content through social platforms to boost visibility and drive additional traffic.By expanding our reach to alternative search engines, we diversify our audience and minimize reliance on a single source. This strategy not only increases our visibility but also strengthens our resilience to changes in search engine algorithms. Always keep in mind that a multi-platform approach is key to long-term success in SEO. [...] Read more...
January 17, 2025At a recent virtual event attended by nearly 400 participants, Ms. Katherine Padilla, founder of Katvantage Outsourcing and co-founder of SOVA-Cebu, captivated the audience with her journey from corporate life to becoming a successful entrepreneur and freelancing coach. The event, hosted by renowned wealth coach and motivational speaker Chinkee Tan, provided a platform for Ms. Katherine to share valuable insights into her experiences and the potential of freelancing for Filipinos.The Leap from Corporate to EntrepreneurshipBefore venturing into freelancing and entrepreneurship, Katherine worked as a sales and marketing manager at Waterfront Hotel. In 2014, she and her husband, Rene Leandro Padilla, made the bold decision to leave their corporate jobs and start an e-commerce makeup store.The risk paid off almost immediately. Within six months, their online store was featured in Forbes, bringing their business into the spotlight. From there, they explored various ventures, including delivery services, and eventually established both a physical cake shop and SOVA (School of Virtual Assistance), which aims to equip aspiring freelancers with the skills needed to succeed in today’s digital world.SOVA, co-founded by Katherine and Leandro, is unique in that it offers specialized training under the guidance of industry experts. Ms. Katherine serves as the main coach for the General Virtual Assistant Training Course, while her husband, Coach Leandro Padilla—also the founder of PinoySEO.ph—leads the SEO and WordPress training courses.Katherine shared that freelancing and coaching are “evergreen industries,” offering endless opportunities for those willing to invest in learning and innovation.Starting Small, Dreaming BigOne of the most striking aspects of Ms. Katherine’s story is how she started her first business with minimal capital. Using her husband’s expertise as a web designer and SEO coach, they built a website for their e-commerce store. Ms. Katherine embraced dropshipping, a business model that required no warehouse, branding, or inventory.Her resourcefulness and strategic approach underscore a powerful lesson: starting small doesn’t limit success. With determination and the right skills, even low-capital ventures can yield significant returns.Freelancing: A Low-Capital Path to SuccessKatherine emphasized freelancing as a viable option for those looking to earn without needing substantial investment. However, she stressed that tools and resources alone aren’t enough. She often tells her students that success requires diskarte (resourcefulness), a growth mindset, and the courage to take action.“Freelancing isn’t easy,” Katherine shared, “but the hard work you put in today will pay off tomorrow. It’s all about planting the right seeds and nurturing them.”She also highlighted the importance of leveraging technology, such as AI tools, to enhance productivity. Still, she noted that the human elements of grit, resilience, and continuous learning remain indispensable.To give you an even closer look at Katherine’s inspiring journey, watch the video below where she shares her story and insights with renowned wealth coach Chinkee Tan.
A Humbling Moment with Chinkee TanReflecting on her opportunity to speak during the event, Ms. Katherine described it as one of the best moments of her life.“I’ve been following Sir Chinkee Tan for a while now, and I even have his books. So imagine my surprise when he called out my name! It was such an honor to share my freelancing journey with my husband, Rene Leandro Padilla, and to inspire others.”Her heartfelt gratitude extended to her family, mentors, and students, who have been integral to her success.Lessons from Ms. Katherine’s JourneyMs. Katherine’s story is not only inspiring but also packed with practical takeaways for aspiring freelancers and entrepreneurs in the Philippines:Start Small: Even with minimal capital, you can build something impactful with creativity and resourcefulness. Invest in Growth: Continuous learning and skill development are key to staying competitive. Leverage Technology: Tools like AI can enhance efficiency, but success ultimately depends on your strategy and effort. Build Strong Relationships: A supportive network of mentors, partners, and peers can make all the difference. Take Action: Success starts with the courage to step out of your comfort zone.SOVA: Empowering Aspiring Freelancers in the PhilippinesThe School of Virtual Assistance (SOVA) is a testament to Ms. Katherine and Leandro’s commitment to empowering the Filipino workforce. Through their expertly designed courses, students gain practical, in-demand skills that prepare them for the challenges of freelancing.As the main coach for the General Virtual Assistant Training Course, Ms. Katherine shares her expertise and guides students in building the foundational skills needed for success. Meanwhile, Coach Leandro’s SEO and WordPress training courses, offered through both SOVA and his platform, PinoySEO.ph, provide students with specialized knowledge in digital marketing and web development.Together, the couple’s efforts make SOVA a trusted institution for aspiring virtual assistants in the Philippines.A Bright Future for Freelancing in the PhilippinesKatherine believes that freelancing offers immense potential for Filipinos, particularly with the rise of digital tools and global remote work opportunities. Through SOVA, Katvantage Outsourcing, and their other ventures, she and Leandro continue to inspire and empower others, proving that with the right mindset and effort, success is within reach.Her story is a testament to the power of perseverance, resourcefulness, and faith. For aspiring freelancers, Katherine’s advice is clear: “Keep fighting, keep learning, and keep moving forward.” [...] Read more...
January 16, 2025The appearance of the favicon on Google’s search engine has been noticeably improved.It now looks more distinct and visually appealing, featuring a rounded square grey background that helps it stand out better on the page.Additionally, the overall look of the search results has been enhanced, making them more polished and user-friendly.Feel free to check out the sample screenshots below to see the changes for yourself! [...] Read more...
Recent SEO Job Vacancies
Find the latest search engine optimization job vacancies in the Philippines below. Feel free to check each and apply.
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